Newsletters have the disadvantage of cost in print and distribution, a lot of unread newsletters and information that is always post factum. Town websites are often hard-to-navigate, offer limited interactivity, and are often not reachable when you urgently need them (e.g. when in front of a closed official building). These communication channels contain a lot of very useful information, but most of the time reach the target audience insufficiently or too late.
The idea of Town Communicator, a solution built on Rogerthat by MobiCage, is to create a smartphone-centric communication channel between town administration and its citizens. Since smartphones are always close by, this would radically enhance the read rates, response rate and interactivity of citizens.