At the heart of every great story is a dilemma, a conflict that challenges you as the reader/viewer/player. In this hands-on, play-test session Alison will place you at the heart of a conflict, encouraging you to use innovative means to tell a story based on a core theme using the power of the Rashomon effect – “the effect of subjectivity of perception on recollection, by which observers of an event are able to produce substantially different but equally plausible accounts of it.” &n
Alison Norrington is founder, CEO/Chief Creative Director of storycentralDIGITAL and storycentralLABS, a bestselling author, playwright, journalist and transmedia producer/strategist.
She consults to the entertainment industry globally on transmedia strategies, incubating new franchises, participative experiences, production, architecture and planning, prototyping stories, playtesting and utilizing social media. As CEO/CCO of storycentral, Alison has worked on a range of intellectual properties that are founded on robust story worlds and have genuine and relevant touch points across a host of media channels.
She is Conference Chair for StoryWorld Conference, is a London Book Fair partner for Creative Conversations, is a TEDx Transmedia speaker and a Transmedia Masterclass trainer for European Broadcast Union.
DIY Days Ghent