The third session is devoted to creativity and innovation in the media. The aim is to go beyond universal praise towards innovation (also in the media) to discuss conceptual challenges related to defining innovation, and its links with creativity; and the potential impact of social media. Three papers will be presented:
Eva Reznakova graduated from Faculty of Commerce, University of Economics (Slovakia) with specialization in commerce and marketing. Her diploma thesis focused on intercultural differences in perception of cultural products with implication on Slovak National Theater. In present she is a PhD candidate at the Faculty of MassMedia, Paneuropean University, Bratislava (Slovakia). Her PhD thesis focuses on consumer behavior in arts marketing and the role of new media in consumption of cultural products. At the same time she participates as a lecturer of Marketing Communication and Marketing Case Studies at the Faculty of MassMedia, Paneuropean University.
Workshop Innovation & Diversity in the Media Economy