The first session discusses the impact of digital technology on media diversity. Digital technology is deeply modifying how media content is produced, distributed and consumed and the resulting media diversity. The session will analyse key issues such as the migration of media companies towards multi-platform production, and the emergence of different business models allowed by digital technology. Three papers will be presented:
Katherine is a research associate at the Centre for Cultural Policy Research (CCPR) at the University of Glasgow and is currently working on an ESRC project funded project 'Multi-platform media and the digital challenge: Strategy, Distribution and Policy'. This sets out to analyse the recent migration of media businesses towards diversified digital distribution and multi-platform growth strategies and the impact this has had on economic efficiency, the organisation of production, and on the nature and diversity of content. Prior to this she has worked in a range of research roles across the private and public sector. She holds a PhD from the Urban Studies Department at the University of Glasgow.
Workshop Innovation & Diversity in the Media Economy