PANEL 2: Creative funding for creative media: what is in it for the future of media?
Victoria Rixer, coordinator of fundraising, supporter relations and events at Fria Tidningar, Sweden.
The media cooperative Fria Tidningar celebrated "ten years of impossible projects" in 2011. Starting as a small group of idealists working for free in a basement in a suburb, Fria now puts out eight publications, has offices in four cities and employs 45 co-workers. Fria Tidningen, the coop's largest publication with a circulation of 7 200, was the fastest growing newspaper in Sweden 2010.
Mainly financed by press subsidies and subscriptions, the business is to a growing extent supported by solidarity gifts and other contributions from readers and sponsors.
Future Media Lab